National & International Pharmaceutical & Cosmetics Marketing (PB)

This is an important book on pharmaceutical and cosmetics marketing for the use of students, pharmacists, formulators and personnel in the marketing sector of the pharmaceutical and cosmetics industry. This book aims to help and guide the organisations increase their business which in turn will increase the profits. The book adequately covers marketing/sales section, laboratory testing section, advertisement section, pictures of pharmaceutical and cosmetics products and price list. All the pharmaceutical and cosmetics products are fundamentally based on synergistic formulations which have been explained: The synergistic effect is greater than the additive effect and Is stronger in maintaining better health.